Colors and cosmetics

07 January 2026

Color is the first element that the consumer notices on a bottle.
It tells function, quality and positioning. In cosmetics, a well-calibrated palette makes the difference between a product that goes unnoticed and one that conquers the shelf.
Winter palette
The most popular colors, Petroleum Blue and Forest Green for mood wellness and premium. Pearl white for high quality skincare.
Cold Translucencies and Microglitter for Seasonal Limited Edition.
Burgundy for a warm and sensorial touch.
Finishes that matter
Soft-touch, opaco, lucido a specchio e texture tattili: il finish può trasformare completamente la percezione del packaging.
Looking to 2026
Brands are demanding cleaner, more sensorial colors that are consistent with sustainable identities. Less superfluous effects, more meaning.
Do you want to renew the palette of your line?
Plastivalle supports you in choosing perfect colors and finishes for your brand.