Designing simplicity

Behind the most essential forms lies often the most complex work.
In industrial packaging, simplicity does not mean banality.
A seemingly essential container must be able to combine needs that are not always aligned with each other. 
Resistance, stability, ergonomics, production efficiency, logistics optimization to which perhaps add attractive aesthetic notes and corporate identity. Not really a little game, where every line, curve, or proportion arises from the balance between function, real use, and marketing needs.
For this reason, the best packaging often looks "natural".
Because they were designed to eliminate unnecessary complexity.
True industrial design tries to work as smoothly as possible.
It is often this search for the essentials that makes packaging effective and sometimes even beautiful and recognizable.