Packaging genderless

Design no longer has gender boundaries, if it ever had them now they are increasingly blurred. Beauty packaging is also increasingly targeting a wider audience, both female and male, offering neutral lines, balanced colors, and inclusive shapes. A genderless design, already established in beauty but expanding everywhere, which does not eliminate personality but amplifies it by making products more universal, contemporary, open to new consumer identities.
For years, Plastivalle has collaborated with brands that choose shapes and materials capable of speaking to everyone, without labels.
The language of packaging is as universal and free as those who choose it.