The colour of the packaging

Packaging is a marketing tool and color is a powerful means of emotional connection, making the brand memorable and differentiating it from others.
The colour protects sensitive contents, such as cosmetics or pharmaceuticals, from harmful UV rays while preserving their integrity. 
The choice of color depends on the product, the message you want to communicate and your target market.
In some cases the choice of colour is crucial.
Premium product lines where using metallic colors or dark shades creates the luxury effect.
Eco-friendly products where natural colors like green and beige emphasize sustainability.
Bright colors in children’s products to attract attention and make the packaging playful.
Plastivalle offers an infinite range of colours and finishes. We create tailor-made solutions for brands, optimising quality and sustainability.